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Pratt & Whitney Canada, Integrated Command & Control Centre & Experience Zone
Pro Digital partnered with Pratt & Whitney Canada to design and deliver a landmark facility that unifies operational intelligence and experiential storytelling. This integrated environment brings together mission-critical command infrastructure, immersive brand engagement, and collaborative workspaces under one architectural and technological vision.
The Challenge
As a leader in aircraft engine innovation, Pratt & Whitney Canada required a future-ready ecosystem to manage complex operations, enable high-impact training, and showcase its technological legacy. The core challenge was to orchestrate diverse functional zones—command operations, executive collaboration, stakeholder engagement, and training—into a cohesive spatial and technological experience. The solution had to meet international standards of control room ergonomics, deliver enterprise-grade IT and AV infrastructure, and seamlessly support visitor interaction and internal communications.
Our Solution
Pro Digital Labs approached the project with a unified techno-architectural strategy—merging functional excellence with immersive design. The layout was intelligently zoned to support both high-security operations and open engagement areas, each optimized for its unique workflows and user profiles.
We designed a centralized command centre compliant with global operational standards, complete with real-time dashboards and data visualization tools. Adjacent to this, an interactive experience centre was created to communicate Pratt & Whitney's legacy and innovation through dynamic content, digital storytelling, and custom UI/UX interfaces. An advanced boardroom with AI-powered multi-camera auto-tracking allowed seamless executive collaboration. We also enabled a high-performance training centre, flexible townhall setup, and AV & IT modernization across the organization—bringing consistency, control, and intelligence into every corner of the facility.
Our Scope Included
Centralized Integrated Command Centre with large-format visual dashboards and operator consoles
Immersive Experience Centre with interactive content, touch interfaces, and brand storytelling
Advanced Boardroom with AI-based multi-camera auto-tracking and unified conferencing
AV & IT setup across the entire organization for seamless interoperability
Future-ready Training Centre with real-time collaboration tools and interactive displays
Townhall deployment with dynamic content systems and scalable audio-visual architecture
Turnkey execution of interiors with integrated lighting, acoustics, and ISO-compliant ergonomics
Custom CMS and UI/UX design for multi-user engagement and centralized content control
End-to-end cyber-secure infrastructure integration with remote support systems
The Impact
The new facility empowers Pratt & Whitney Canada with a centralized, intelligent platform to monitor, engage, and collaborate. Operational teams now function with improved situational awareness, while the experience centre enhances stakeholder engagement through immersive digital narratives. The boardroom and training spaces support executive agility and knowledge sharing, and the AV/IT backbone delivers consistency and control across all organizational levels. The townhall setup has redefined internal communication, enabling hybrid events and multi-location inclusivity.
Why It Matters
This project is a benchmark in aerospace facility transformation—demonstrating how command infrastructure, brand experience, and enterprise communication can coexist and amplify each other. Pro Digital's end-to-end execution delivered not just a space, but a strategic asset—engineered for collaboration, clarity, and future scalability. It showcases how intelligent environments can drive operational excellence and human connection simultaneously.