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Cyient, Experience Centre cum Nerve Centre
Pro Digital partnered with Cyient, a global engineering and technology leader, to reimagine their Experience Centre into a dynamic, tech-powered showcase tailored for multi-industry engagement. The result is a fully immersive and agile environment that seamlessly integrates storytelling, interaction, and real-time demonstrations—delivering a transformative customer journey aligned with Cyient's innovation-first ethos. Designed to dynamically fetch industry-specific content and demos—from healthcare to aerospace—with a single click, the entire space was built for instant adaptability and operational agility.
The Challenge
Cyient, known for its deep engineering expertise across aerospace, rail, communications, energy, and healthcare, envisioned a modern Experience Centre that could adapt to diverse client journeys and demonstrate complex technologies with clarity and impact. The existing space needed a complete overhaul—both in narrative structure and infrastructure—to match their global brand presence and serve as a powerful client engagement tool. The challenge lay in designing a versatile environment that could cater to multiple verticals, yet maintain a unified brand voice.
Our Solution
Pro Digital approached this transformation through its hallmark Techno-Architectural lens. The journey began with a detailed 3D LiDAR scan of the facility to capture as-built conditions and identify constraints. Our team collaborated with the CTO and CMO offices at Cyient to align spatial design with strategic storytelling and industry-specific demonstration needs.
We mapped a non-linear, agile visitor journey using a modular spatial design, allowing rapid reconfiguration of zones for different industry walkthroughs. The experience was simulated through a 3D virtual walkthrough that integrated spatial planning, interior finishes, and embedded technology. Each zone was then fitted with intuitive AV and IT layers—allowing seamless transitions between narrative touchpoints.
Custom-built content management systems, UI/UX interfaces, and interactive design wireframes were developed to ensure every interaction—whether physical or digital—was purposeful, intuitive, and brand-aligned. Key demonstrations were supported by immersive digital experiences, including projection-based storytelling, multi-touch displays, and interactive applications tailored for Cyient’s vast solution portfolio.
Our Scope Included
Techno-architectural consulting and spatial design with LiDAR-based assessment
Creation of a 3D virtual walkthrough integrating interiors and technology
Custom UI/UX design and application development across all touchpoints
Full AV and IT system design with cyber-resilient infrastructure
Content development including motion graphics, product visualizations, and explainer sequences
Custom-manufactured multi-touch tables in diverse shapes and sizes
In-house fabrication and integration of tech-enabled furniture and display infrastructure
CMS development for dynamic content control and real-time updates
Onsite training and go-live coordination
The Impact
The reimagined Cyient Experience Centre now serves as the innovation nerve center of the company. Its immersive layout and interactive demonstrations have significantly elevated customer engagement, enabling personalized experiences that resonate with stakeholders from different industry verticals. With adaptive zones and intuitive controls, the space accommodates multiple client demos simultaneously, reducing prep time and increasing throughput.
Cyient leadership praised the transformation, emphasizing the seamless UI/UX, architectural finesse, and the holistic brand narrative embedded in every zone. The centre has become a benchmark for experience-driven engineering storytelling and is frequently referenced in executive engagements.
Why It Matters
This project exemplifies the future of experiential marketing—where physical space, digital intelligence, and storytelling converge. More than just a renovation, it was a reinvention of how technology companies engage their clients. By fusing our Make in India ethos with global design standards, Pro Digital delivered a scalable and intelligent solution that sets a new bar for corporate experience centres. It demonstrates how a vision-driven approach to space and tech can foster deeper customer relationships, elevate brand perception, and catalyze innovation dialogue.