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Highlights
Pro Digital partnered with Andhra Pradesh Industrial Infrastructure Corporation (APIIC) to design and deliver a next-generation Experience Centre inside their iconic 11-storey headquarters. Purpose-built to engage investors, dignitaries, and policymakers, the centre showcases Andhra Pradesh’s industrial landscape and infrastructure vision through immersive technologies, interactive storytelling, and intelligent digital systems.
The Challenge
APIIC envisioned a landmark experience space that would reflect the state’s readiness for global investments and large-scale industrial expansion. This wasn’t just about aesthetics—it was about creating a functional, interactive storytelling hub that could articulate the government’s developmental roadmap and policy frameworks to high-stakes audiences. The challenge was to transform an empty floor plate within a new skyscraper into a compelling digital environment that informed, inspired, and influenced—without overwhelming visitors with static data or dry presentations.
Our Solution
Pro Digital approached the project through its unique techno-architectural lens—blending space design, AV/IT system integration, and custom application development into a single unified experience. We began by mapping the user journey across key zones, ensuring that the narrative of growth, connectivity, and opportunity unfolded in an intuitive, non-linear format. Our spatial design allowed for dynamic engagement points without crowding the space, striking a balance between openness and interactivity.
AV and IT systems were embedded seamlessly across the environment, including interactive displays, multi-touch interfaces, immersive screens, and centralised content control systems. We developed custom applications to enable live data presentations, policy visualization, and sector-wise project exploration—all delivered through a multilingual interface designed for diverse audiences. The storytelling was further enhanced by high-quality content developed in-house, including motion graphics, animated development timelines, interactive maps, and thematic visuals aligned with the state's industrial strategy.
Our Scope Included
Pro Digital led the full transformation of the APIIC Experience Centre by bringing together design innovation, digital technology, and compelling content. We started with techno-architectural consulting to define spatial planning, user flows, and narrative structuring. Our team executed complete interior design and turnkey fit-outs, building a visually striking and technologzy-integrated space. The AV and IT systems were engineered to support real-time presentations, immersive media playback, and intuitive user interactions—powered by robust servers and control processors.
We developed a suite of custom applications that allowed visitors to engage with sector-specific data, explore infrastructure corridors, and visualize policy impact through real-time dashboards and touch-based interfaces. Our creative team produced immersive content including motion graphics, animated maps, and development showcases—all designed to resonate with international and domestic stakeholders alike.
Key touchpoints included a Digital Lobby at the Entrance, Immersive Experience Zones, a Visitor Lounge with Interactive Coffee Tables, and State-of-the-Art Boardrooms designed for high-level meetings and investor briefings. Every touchpoint was purposefully designed to support impactful communication while maintaining an elegant, tech-forward aesthetic. To ensure long-term usability, we also provided deployment, testing, documentation, and training support for the APIIC team.
The Impact
The APIIC Experience Centre quickly became a cornerstone of Andhra Pradesh’s investor outreach and industrial promotion initiatives. It empowered officials to present infrastructure plans, policy frameworks, and development milestones through visually compelling, tech-enabled formats. The centre helped build confidence among visiting delegations, enhancing the perception of Andhra Pradesh as a forward-looking, investor-ready state.
The immersive storytelling and smart environment not only improved message delivery but also elevated the stature of APIIC as a progressive government body leveraging technology to accelerate growth. The facility now serves as the official platform for showcasing Andhra Pradesh’s smart city models, industrial parks, and logistics corridors—strengthening its global investment narrative.
Why It Matters
This project sets a benchmark in how government bodies can use immersive technologies to communicate vision and strategy. By transforming a conventional meeting space into a high-impact digital engagement hub, the APIIC Experience Centre proves that public-sector storytelling can be bold, immersive, and deeply effective. It highlights how design, technology, and strategy can converge to create environments that are not just informative—but transformative. For future government and urban development initiatives, this case exemplifies how infrastructure itself can become a medium of influence.