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Highlights
Pro Digital collaborated with Public TV to conceptualize and execute a state-of-the-art broadcast studio that redefined the channel's on-air presence. Designed for real-time news delivery, the studio features a massive video wall backdrop, immersive lighting, and seamless integration with live field feeds—including OB vans and remote correspondents—offering a complete transformation from conventional setups to an intelligent broadcast environment.
The Challenge
Public TV aimed to elevate its broadcasting infrastructure to meet the growing demands of real-time journalism and digital storytelling. Their existing studio lacked scalability, high-definition visuals, modern presentation capabilities, and real-time integration with field reporters. The new setup needed to deliver a visually impactful viewer experience while ensuring zero-latency communication with live reporters across the region. Additionally, the client sought a future-ready, modular setup that could adapt to varied broadcast formats and scenarios, including elections, breaking news, and panel discussions.
Our Solution
Pro Digital approached the challenge through its signature techno-architectural design methodology—merging broadcast aesthetics with robust engineering. We initiated the project with spatial planning, camera sight-line optimization, and acoustic isolation design. The centerpiece of the studio is a large-format high-resolution LED video wall that acts as a dynamic storytelling canvas—capable of displaying multi-window live feeds, real-time graphics, and interactive backgrounds.
We engineered a tightly integrated broadcast pipeline, enabling seamless ingest of live feeds from OB vans, field reporters, and remote studios via IP-based transmission protocols. The video wall and multi-camera system were linked to a control room with real-time switching, video processing, chroma key compositing, and graphics overlay capability. The design emphasized operational fluidity with ergonomic anchor desks, presenter movement zones, and camera auto-tracking for dynamic on-air presence.
Our Scope Included
Our scope encompassed the full conceptualization, design, and implementation of a broadcast-grade news studio tailored for live television. This included techno-architectural planning for camera-friendly spatial layouts, acoustic insulation, and light-balanced environments. We integrated a high-resolution LED video wall to serve as a versatile visual backdrop, complemented by a multi-camera setup with AI-enabled auto-tracking. The control room was fitted with industry-grade video switchers, signal processors, and graphics engines, while the AV ecosystem was seamlessly linked to IP-based infrastructure for live feed reception from OB vans and field reporters. Additionally, we developed a custom broadcast dashboard to manage content overlays, news tickers, and multi-stream workflows, alongside providing training and support to ensure uninterrupted 24x7 operations.
The Impact
The upgraded Public TV studio now functions as a future-ready, immersive broadcast environment. The large LED video wall enhances visual storytelling with real-time data visualizations, maps, and live inputs. Anchors operate in an environment that feels cinematic and dynamic, while the backend ensures broadcast-grade stability and ultra-low latency. Viewership engagement rose sharply owing to the vibrant, modernized studio feel, and production workflows were significantly streamlined.
Why It Matters
This project demonstrates how traditional news studios can be transformed into immersive digital ecosystems through intelligent design and integration. Public TV’s new facility is not only visually commanding but also technically agile—capable of adapting to the evolving landscape of journalism and content delivery. It stands as a benchmark for regional news networks looking to scale up their infrastructure for both visual impact and operational agility.